A Plea For MME. Loisel

Understanding Mathilde Loisel, the main character in Guy de Maupassant’s story The Necklace, is not simple.   Madame Loisel lived a humble life as the wife of a clerk; however, she desired the life of her rich friend Madame Forestier.   One evening Matilde’s husband came home with an invitation to an event at the Palace and Matilde responded with a disgusting displeasure to the invitation: â€Å"What do you wish me to do with that.†Nevertheless, Matilde and her husband found the money to acquire a dress and borrow a special diamond necklace from her friend Madame Forestier. At the Ball Matilde was the prettiest, most joyful, desired female of the evening. Upon returning home, Matilde realized she had lost her friend’s necklace. Matilde and her husband made up a lie and borrow money to replace the lost item. The fate Matilde found in replacing the necklace—ten years of hard labor— was to harsh.Her VanityWhat is the cause of Matilde’ s self induced punishment?   At first it appears to the reader that she is being rebuked for lying and losing the necklace.   But is this the case?   The cause of Matilde’s problem is not lying about the lost necklace, but her vain attitude towards the envy of a better life.   How does the reader know the cause of her punishment is vanity?First, Matilde will not attend the ball without the proper material possessions of a dress or jewelry.   Second, she is consumed by forming a lie to protect the necklace rather then telling the truth and taking responsibility for her fault.Third, Matilda is willing to sacrifice 10 years of hard labor to pay for her mistake.   In the end, Matilde over-reacted to the situation and her vanity caused her to cover-up a simple venial sin. Matilde’s over indulgence in her own self-interest is to blame for the creation of her elaborate lie.   The loss of the necklace is the result of her vanity.The PunishmentWhat price did Matil da pay for her attempt to cover up the vanity underneath the loss of the necklace and the lie to cover it up?   The reader knows that Matilde suffered ten years of drudgery in hard physical labor to repay the monetary value of the necklace.   Furthermore, Matilde’s husband worked extensive hours at his job and forfeited his inheritance to pay for the necklace.   Consequently, Matilde suffered the loss of her physical beauty while being impoverished as a slave to the households she cleaned.   In addition, Matilde and her husband were forced to resign any possibility of climbing the social ladder because the majority of their lives would be spent working to pay back the price of the necklace.   Matilde’s punishment was too harsh for simply being vain.The PleaMadame Loisel’s pride, which is a product of her vanity, has dealt her the cold hand of an ironic fate.   The ironic part in the story is that Madame Forestier’s necklace was not real to beg in with and Matilde’s perception of Madame Forestier and the upper class life turned out to be just as phony. Matilde should not have to pay the price she did for something that was not real to begin with.   In the end, Madame Loisel suffered an unjustified form of an ironic punishment in relation to the severity that her vanity should have caused.In a different set of circumstances, Matilde should have told the truth about the necklace from the moment she found out it was lost.   Had she done this her fate may have had a more positive result.   Nonetheless, the simple mistake of having too much self-importance does not deserve a life sentence of chastisement.Fortunately, Matilde ended up learning a lesson from her mistake and was able to tell the truth.     As a result, Matilde returned to her humble self and had the courage to approach Madame Forestier to find out the real truth.   The mistake Matilde made was that she borrowed a necklace to feel important for o ne night in her humble life and experience what rich people took for granted.   Matilde’s faults in her character should not inhibit her until death.   Madame Loisel did not deserve the unforgiving penalty of ten years of hard labor.   

Is Mayella a Victim or Criminal Essay

The norms of society are infectiously pervasive. Sometimes it’s these norms, which don’t let the society appreciate the potential it has causing the innocent victims of society to turn into criminals. It is not just the society which plays a role in creating criminals in fact family and home life is quite influential as well. We notice this when Mayella a nineteen-year-old commits the unspeakable crime of accusing a black man of a rape- who is completely innocent. Even though this event may portray Mayella as a criminal and a racist being, but Mayella herself is a victim of society’s prejudice thinking, her family, and, loneliness. In the city of Maycomb the Ewells have always been looked down on and considered white trash. The Ewells are neither accepted by white people due to their social standing nor black people who disassociate themselves with the Ewells because they are white. Mayella, being different from the other Ewells, wants to experience the world outside of the filth she lives in: â€Å"Against the fence, in a line, were six chipped-enamel slop jars holding brilliant red geraniums.† The germaniums suggest that Mayella desires to be better than her surroundings, to aspire to higher things. Another reason as to why she immediately seizes her chance to finally access the privileges of white womanhood after years of living among pigs. She is someone who does not want her identity to be associated with the Ewells. However, at the end of the day society does not see Mayella for who she is but instead a Ewell. Society’s norm leaves Mayella completely lonely and isolated, so her attraction to Tom Robinson is a consequence of this seclusion. Due to her mother’s absence, Mayella being the oldest of the eight children is forced to look after the younger Ewell children, since Bob is out drinking up his relief check. Her relationship with her father is incestuous and abusive, but she doesn’t have anywhere to go or anyone to help her. However when she is approached, pitied, and helped by Tom Robinson, she craves him. But what she really feels is happiness of being with someone in hope of receiving the love she has been deprived of. Her decision to falsely accuse Tom Robinson of rape is certainly a horrendous  act, but she no doubt was forced to do so by her father, Bob, to cover the fact that he beat her himself. The only reason she begins to employ the same low, underhanded tactics of persuasion as her father is for her own safety. Loneliness is the main reason why Mayella throws herself on Tom Robinson. Being a young teen girl she has been through many hardships raising her siblings, enduring her father’s beatings, and having her mother snatched from her at a very young age. Like any girl at this age she dreams that her perfect man will come and take her away from this filth she is living in and give her all the love she has been deprived of however, she doesn’t understand that this is her misconception and in real life nothing like this will happen. But without the right guidance and love she will be keep hurting herself by putting herself through all this exploitation. She seeks this love because she gets from nowhere else, as her mother has passed away, her dad is an alcoholic, and she has no friends. She may be a criminal for accusing Tom Robinson for something he hasn’t done but she herself is also a victim of the society, her family, and loneliness. But it’s these experiences that urged her to become a criminal. She was also a mockingbird who got exposed to the cruelty of the world causing her to kill another mockingbird.

Immigrant Health in the United States

IntroductionThe understanding of the challenges facing immigrant health in the United States is vital to maximizing its trajectory towards transformation. As pointed out by Hall and Cuellar (2016), the negative impetus among the immigrant healthcare in the United States is greatly linked to the relationship between the immigration policies and immigration experiences. Even though the government has passed various legislations with an aim of providing affordable health care to its citizens, the socio-political environment, and its effects healthcare service provision remains a troubling affair. This study seeks to examine some of the pieces of evidence that lead to the limited access to quality health care in the United States of America, more so the immigrants. Some of the possible barriers include unfriendly immigration policies, bureaucracies in the health care system, and lack of capital to finance medical bills. Therefore, this study is significant in addressing the government and other stakeholders to come up with friendly measures that give immigrants easy access to health care services.Statement of the Study ProblemImmigrants in the United States are faced with substantial challenges in accessing healthcare, and this has a great toll on their general wellbeing. These challenges can be attributed to the healthcare system. For example, the insurance coverage varies from one state to another, which leads to an intricate insurance scheme in the country. As a result, the government faces a greater challenge to influence uniform reforms at the national level. Even in spite of the Congress passing the patient and Affordable Care Act (ACA) in 2010, the immigrant communities in the country are still not able to access good healthcare services. This implies that the political goodwill is necessary to promote the immigrants' rights in health care access. The country should implement sound and sustainable immigration policies access essential services in the country.Immigrant Health and Its ChallengesIt is obvious that the negative trajectory to healthcare accessibility by immigrant communities is propelled by the existing harsh policies. For instance, the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (PRWORA) impedes many local, state, and federal health workers from supporting the undocumented immigrants (Hall ; Cuellar, 2016). Even though was sought as a tool to limit illegal immigration, such restrictions limit the immigrants to access publicly financed health services, and instead of serving the purpose of limiting illegal immigrants, (PRWORA) places deleterious effects on the immigrants' access to publicly funded health care service. Another matter of concern is how the implementation of ACA is possible when Immigration and Nationality Act (INA) conditions the immigrants to meet certain qualifications in order to access any form of federal assistance. Even if they have a chance to Medicaid benefits, their time to access such is restricted. According to Personal Responsibility and Work Opportunity Reconciliation Act in 1996, federal benefits are only allowed for five years for the qualified immigrants and refugees. According to the National Association of Social Workers (NASW), the policies governing the health care place open restrictions to the immigrant communities. The organization, therefore, maintains that social workers and healthcare service providers should be on the lookout to consider these social and legal statutes to deal with the barriers that limit the community wellbeing in the country. Besides these limiting policies, the immigrant communities are also faced with discrimination and prejudice whenever they visit any health facility. In fact, the problem of racism still remains a disturbing matter in the United States. As a result, some health professionals have been reluctant to attend to patients from other ethnic communities. Also, most of the immigrant families have low income, which affects their ability to pay the hospital bills. Therefore, they face a serious problem when it comes to health care access. What Has Been DoneVarious individuals and organization have made incredible endeavors to address the immigrant health challenges in the United States. For instance, the National Association of Social Workers (NASW) has been active in calling their members and partners to deal with the policies that affect the immigrant communities (Haidar, 2018). On the same pedestal, the former president Barack Obama in 2014 made public his intention to allow the undocumented immigrants to live in the country without the constant threats of deportation. He similarly sought to allow them unrestricted access legal employment in different companies and organizations. Unfortunately, the Republicans in the Senate used their numerical strength to thwart the plan, and were later put on hold by one of the federal district judges in Texas. The argument was that when would be allowed in the country, the plan would place a strain on the health care system.In addition, lack of insurance coverage, poor political goodwill, lack of knowledge about health, screening, and prevention makes it difficult to influence changes in the health care to favor immigrants. This creates the likelihood of poor access to chronic infection management for the families that do not have health insurance coverage. According to the study done by Gushulak, Weekers and MacPherson (2009), positive health care outcome and health care-seeking behavior are greatly associated with the healthcare insurance. It is important to note that the government has tried to implement the Affordable Care Act, but still, the immigration policies need to be dealt with to attain the best results. The government and the policymakers must come up with better approaches that guarantee affordable health care for all people indiscriminately. Even though experts allude that the U.S. immigration integration policies are the best compared to other countries and is slightly favorable in regards to health policies, more efforts are needed to make this thought a conceivable reality. Since the election of Donald Trump as the president of the United States, various organizations concerned with the protection of the immigrants and refugees' rights have issued statements to fight the unfriendly policies. They seek to revoke the Deferred Action for Childhood Arrivals (DACA) and to pave ways for the immigrants' easy access to essential public services (Hall ; Cuellar, 2016). The government has also developed certain measures sought to defend the rights of the foreign-born individuals in the country. One of them is the Culturally and Linguistically Appropriate Services (CLAS), which is used as a blueprint guide in giving health care service to different populations. This means that immigrants and refugees in the country also commit the government to ensuring proper access to health care service. However, more needs to be done to allow immigrants easy access to health care services. Potential ChallengesThere is an effort to make reforms in the health care service so that all people in the United States can access them. However, it is evident that there are still potential challenges to deal with, such as poor political goodwill to fast-track such (Kullgren, 2003). When President Obama tried to come up with plans to support the immigrant communities, the plan was thwarted not on the basis of the arguments that were presented, but due to political stands. The members of the Republican Party used their number to defeat the plan in the Congress. However, experts say that the barriers to health service for immigrant communities are vaster and go beyond the policies. They range from financial incapacities, fear of deportation and discrimination among the health care service providers. For example, within the health care system are external resource constraints, discrimination, the costs of the health care services and many procedures within the system that one has to keep up with. In fact, the bureaucratic procedures within the health care system is not only disadvantageous to immigrants, but to other citizens as well. On the other hand, there are individual challenges that impede health care access. These may include communication barriers, fear of deportation, stigma, financial incapacities and lack of knowledge about health care services. At the policy level, immigrants meet difficulties in trying to access health care insurance. The requirement that individuals have to provide their documents to access such insurances is a greater challenge, more so to the undocumented immigrants. Therefore, despite the efforts, the challenges are seriously raging.RecommendationsThe recommendations to address these challenges range from advocacy for policy transformation, more training for the health care providers to better understand their professional roles, more and better insurance options, and extension of the security net. In other words, the government should increase access to all citizens irrespective of their background and status. Also, the government should allow access to state-funded health care or provide subsidized insurance opportunities to all people living in the united states. Essentially, there is a need for all the stakeholders involved in the matter to take these points with greater interests to guarantee access to affordable health care between both the documented and undocumented immigrants. If allowed to continue on the same pedestal, the United States would end up being a bad example that would be used as a case study for poor immigration health policies. ConclusionThis study identifies some of the barriers to health care access by the immigrant communities. Some of the identified areas to be addressed include immigrant policies, the bureaucracies within the health care system as well as the expansion of health insurance options. The United States is celebrated in the world for having friendly blueprints that guide its health care policies. However, it is also apparent that those policies are not friendly to immigrants living in the country. Even though various stakeholders have tried to generate mitigating measures, there is still need to promote political goodwill for those options to succeed. In spite of the Congress passing the patient and Affordable Care Act (ACA) into law in 2010, the immigrant communities in the country are still not able to access good health care services due to poor political goodwill. It means that the government and policymakers must hasten their moves in coming up with proper measures to support immigrant health. Just as pointed out in this study, understanding the challenges that face immigrant health in the United States is vital to maximizing its path towards transformation.

Autism in African American Culture Research Paper

Autism in African American Culture - Research Paper Example Although such an analysis is somewhat dangerous due to its risk of stereotyping, with regards to the expected and anticipated actions of an entire ethnic group, the author will perform a high level of due diligence in order to ensure that this particular pitfall is avoided at all costs. Within such an understanding, the following analysis will seek to measure and discuss three specific compliments of the way in which autism has been understood traditionally within the African-American community, the overall level of acceptance that it has garnered, the impact of family structure, as well as some recommendations with regards to solutions to key problems which will be analyzed and briefly elaborated upon. Firstly, it should be understood that the overall level of acceptance of autism within the African-American community is nominally higher than with regards to many other ethnic groups. Scholars have long debated why this might be; however, a compelling reason for the relatively high l evel of acceptance that exists within the African-American community with regards to developmental disorders is likely with regards to the overall level of religiosity and belief that exists within this group as compared to others. ... From a sociological perspective, scholars have also pointed to the fact and belief that many African-American parents and caretakers have with regards to an autistic child (Hilton et al, 2010). As such, the belief that the developmentally challenged/autistic will soon catch up with siblings or classmates has a direct level of correlation to the unique African-American experience within the United States. Due to being born within a culture that has traditionally and seemingly perennially been repressed and discriminated against, and in dominant spirit of human hope and belief is evidenced within this community as compared to many others. Although the last determinant was something that could be potentially viewed as a net positive with regards to an understanding and appreciation for autism within the African-American community, the second determinant which will be discussed, family structure, is necessarily and net drawback that this community faces. What is meant by this is the fact that approximately 70% of all children currently born within the African-American communities of the United States are born into a single parent household (Tincani et al, 2009). Although it is not the purpose of this discussion and exploration to analyze the means by which a two-parent household is ultimately a more secure and better environment within which a child should be raised, it must be understood that the level of care and resources necessary for tending to a child/children with disabilities of a developmental nature is an order of magnitude more demanding than would be the requirements and level of attention for a child without a developmental disorder/autism. Within such an understanding, the reader can come to the clear

Sensation and Preception Essay Example | Topics and Well Written Essays - 250 words

Sensation and Preception - Essay Example Driving is another instance where sensation and perception is vital to our well-being. Determining our distance in relation to a structure, or another vehicle, is particularly important for our safety, and the safety of others with whom we share the road. These are two instances, in which these processes are necessary to ensure our survival during our normal, everyday lives. During the viewing of this video, my perception of sensory stimuli was noticeably changed on numerous occasions. The most notable of these, was the screen that appeared to be a darker shade of gray on the left half. This was most intriguing, because when the sensory stimuli was altered by simply covering the center boundary, the only area in which a difference in shade was actually present, both halves of the screen were proven to be identical in color. In retrospect, even though one is aware of there being no actual difference, aside from the center boundary, we still get the sensation that there is a slight dif ference in brightness or color. This phenomenon, referred to as subjective contours, is explained as the brain’s tendency to detect a slight difference in the sensory stimuli, in this case the slight color variation, and to over-extend that variation, therefore registering a pattern that does not exist.

Consider how one(or many)of the characters in Harper Lee's To Kill a Essay

Consider how one(or many)of the characters in Harper Lee's To Kill a Mockingbird are constructing their Identity. Analysis How - Essay Example It could be studied with equal felicity under the feminist, psychoanalytic or formalistic critical frameworks. To this extent, the novel can be said to be ‘polysemic’. Polysemy is the state of having more than one meaning. Though first coined to describe a linguistic phenomenon, the term has now gained a broader meaning so that it is also applied in discussing authorial intent in literary works. Also implied in the term ‘polysemy’ is the notion that perceptions vary depending on the particular identity of the reader, and â€Å"that words are multi-ordinal; these characteristics can lead to or permit conscious or unconscious confusion. The existence of diverging perceptions and language are explained through general semantics. Two significant ideas of general semantics are non-identity and infinity of values. Each of these ideas is manifest in the novel To Kill a Mockingbird by Harper Lee.† (Kasper, 2006, p.273) With the help of insights offered by Mar xist school of literary criticism, this essay will argue that social class is a major divisive factor in the novel. A central theme of the novel is its characters’ tendency to strongly identify with their race. Just as race separates, the human will is shown to overcome this difference. The decision by Atticus Finch to defend the black Tom Robinson is the most luminous example. Atticus’ defense of the innocent Robinson proves a daunting task. Despite convincing evidence to acquit Robinson from his guilt, the exclusively white jury convicts him all the same. Even the prison officials concoct a fake encounter and shoot Robinson while he was allegedly trying to escape. What is so shocking is that even within the confines of institutions of law and law enforcement, racial identity plays a dominant and destructive role. Clearly, racial prejudice overwhelms notions of fairness and justice espoused by law. (Singley, 2002, p.47) Applying Marxist critical thought to the novel w e see how race is strongly correlated with class. This means that all the blacks in the novel are inevitably also poor. This relationship between race and class makes the study of Atticus Finch all that more interesting and important. Atticus Finch is an exception to the typical characterization of white men – those seen in the novel as well as they actually existed in early twentieth century America. It order to deconstruct the formative ingredients behind Atticus Finch’s identity, we have to consider his upbringing, his influences, etc. From the references available in the text, we learn that Atticus Finch was a pious man. He is someone who looked up to the words of the scriptures in both letter and spirit. He brings the same attitude and mindset to his work as a lawyer. For Atticus, the spirit is more important than the literal interpretations of law – a concept he assimilated from his personal realizations of God. The manner in which Atticus brings up his ow n children is another indication of how his character is constructed. It is fair to assume that cherished values and virtues are inculcated by parents in their children. Just as Atticus’ children Scout and Jem are raised without prejudice or hatred, he in turn must have been raised the same way. So, it is fair to claim that Atticus’ identity development falls outside Marxist literary critique, for there is no trace of identity with class that is central to Marxism. On the other hand, religion and culture play

Business in Literature Essay Example | Topics and Well Written Essays - 1500 words

Business in Literature - Essay Example In the novel The Ladies Paradise, the new recruit Denise is not used to displaying her salesgirl charm and feel violated, defenseless and naked because she is treated like a machine for modeling clothes. The job requirement was that the women had â€Å"to be attractive for the sales rooms† she consents to be attractive according to the stores standards to the leering men and the unethical Monsieur Jouve who would harass the girls that worked in the store by forcing them to buy into his good-will and making sexual advances towards them which was seen as a privilege given his position as the owner. This goes against the moral concept of the market as the Monsieur is only seeking to maximize his profit in this case his sexual gratification. The fulfillment of self-interest will contribute to the common good in the market according to John Stuart Mill; the Mauss theory acknowledges that the market cannot ignore the ethics of self interest in the market. His anthropology is based o n the aspect of giving and receiving in the market as a basis for social integration that is important in the economic interactions. Honesty and respect acknowledges the morality of exchange and interdependence of social relations in the market. Mauss anthropology emphasizes that responsibility is a fundamental constituent of ethical subjectivity therefore responsibility for other human beings legitimizes economic actions. Tono Bungay novel offers an ethical critique of the impact of the late nineteenth century capitalist modernization in the homeland. The story also traces the effects of the accelerated economic transformation to the social arrangements and classes in the society. The ethical dilemma arises where the aristocrat society subjects the bourgeoisie to exploitation and machinations in entrepreneurship. There is a struggle of capital and labour. This also describes the modern

MICROFINANCE IN DEVELOPING ECONOMIES Dissertation

MICROFINANCE IN DEVELOPING ECONOMIES - Dissertation Example However, microfinance units cannot be equally successful in all economies, became they all have different demographics and social structures. Despite the fact that many nations have seen success following the inclusion of microfinance units, it cannot be established that all emerging nations would experience a similar degree of success. This present paper will examine the scope of success of microfinance units in Saudi Arabia through an examination of the profitability and efficiency of operations of these financial units in the economy. In most of cases it is an inefficient financial system which is found to be the prime reason behind the failure of microfinance units, which is why it is necessary to examine the extent to which the financial system of a nation is capable of bearing such a responsibility, before arriving at any conclusion. This paper will conclude that Saudi Arabian banks are currently in a poor state to make the microfinance movement a success. However, if necessary measures are undertaken, the trend could be reversed. Chapter 1 – Introduction 1.1 Definition and Brief History Microfinance institutions are responsible for boosting the social status of a poorer section of a nation’s population by providing financial assistance. Their prime function, however, is that of microcredit, which involves forwarding loans on a cooperative basis to groups of people so that no single individual is liable. This helps to reduce their burden substantially (Feigenberg, Field & Pande, 2010). Their popularity among the poorer sections of society, which comprise a major part of developing economies, has even spurred normal commercial banks to adopt some of their strategies. Microfinance institutions might be owned by government bodies or non-governmental ones, and they might also be involved in tasks other than forwarding credit to poorer sections of society (Consultative Group to Assist the Poor, 2011). The concept of microfinance has spread across the globe from a small region in Bangladesh where Muhammad Yunus, an economics professor at the University of Chittagong, advanced nearly $30 to a group of poor villagers. An important term of this loan was that the entire group as a whole stood liable for the debt, so that the burden was divided equally among the individuals in the group. The initial loan helped the villagers to generate a continual flow of future income and, eventually, sustain their respective households. When Yunus noted the importance of such loans advanced on cooperative terms, he decided to popularise the concept across Bangladesh. Such a measure was understood as an important stepping stone towards poverty eradication. Yunus initiated the construction of Grameen Bank in 1983,

Philospher Friedrich Nietzsche Essay Example | Topics and Well Written Essays - 1250 words

Philospher Friedrich Nietzsche - Essay Example Since Nietzsche was clearly concerned with the question of whether good and evil exist in the world, Zarathustra is a natural focus for his attention. In considering the question of suicide, the first chapter where Zarathustra comes down from the mountain is significant: from his lofty position, "Zarathustra wants to become man again" (Nietzsche, page 122). The old man criticizes him: "You lived in your solitude as in the seaAlas, would you now climb ashore Alas, would you again drag your own body" (Nietzsche, page 123). This is a question of life and death - Zarathustra, who has been free of his mortal shackles, now returns, to drag his own body. The spiritual and physical separation of Zarathustra is an example of the living and dead being: at the beginning of the book, Zarathustra has most clearly chosen life. Moreover, he has decided that God, or the spiritual side, is "Dead", i.e., that only the physical self exists. "All beings so far have created something beyond themselves; and do you want toeven go back to the beasts rather than overcome man" (Nietzsche, 125). The soul and the body are not equal, and to believe in life af ter death is to deny current life "Do not believe those who speak to you of otherworldly hopes!...Despisers of life are they, decaying and poisoned themselvesso let them go" (Nietzsche, page 125). What Nietzsche appears to be saying here is that those who focus upon life-after-death, to the detriment of the physical present, are no different from suicides, who also long for death (for different reasons); Nietzsche seems to condemn both as poisonous to other men. He also attacks them later, in "On the afterworldly": "It is not in afterworlds and redemptive drops of blood, but in the body, that they too have most faithbut a sick thing it is to them, and gladly would they shed their skins. Therefore they listen to the preachers of death and themselves preach afterworlds." (Nietzsche, page 145). Those who hanker after the afterworld, the life-beyond-death, are too fond of their bodies to let go, but at the same time, their desire to continue with their lives leads to an obsession with d eath, and life after death, that denies the very body they admire. Those who wish to live on after death are followed in almost biblical procession by those who despise the body. Nietzsche is very sarcastic about these teachers: "I would not have them learn and teach differently, but merely say farewell to their own bodies - and thus become silent" (Nietzsche, page 146). He contrasts the self with the body: "Your self itself wants to die and turns away from life" (Nietzsche, page 147). The chapter which criticizes "The Preachers of Death", again suggests that those who despise the body are suicidal: ""These are the preachers of death; and the earth is full of those to whom one must preach renunciation of life" (Nietzsche, 156). He uses very withering sarcasm, seeming to cut back their ideals to the basic premise: "The earth is full of the superfluous; life is spoiled by the all-too-many. May they

College is a Waste of Time, and Money Essay Example | Topics and Well Written Essays - 1250 words

College is a Waste of Time, and Money - Essay Example We have already heard in the news and discussion forums the unresponsiveness of our school system that it does not necessarily prepare an individual in the real world. Even Bill Gates criticized the present school system and its curricula that it is no longer reflective of what is needed in the real world that has real problems The cost of going to college is also not to be taken lightly. It is expensive and typically comprises the majority of the savings of the parents of a typical middle class parent. The expenses are not only limited to tuition, but also the books, board and lodging and other miscellaneous costs. Considering that an individual will not even be getting a real education that is responsive to the real problems in the real life settings, it is not worth it to spend that much. The money and time that is supposed to be spent in college can be used in other better things. Real education can be had through other means without wasting time and resources. College only prepa res an individual to be a conformist and an employee; to get a job and live a life of drudgery of getting up early and working for someone else. College does not even teach you how to make money in a smart way. According to Robert Kiyosaki in his bestseller book Rich Dad Poor Dad, college does not prepare an individual for financial independence. ... Many of the subjects that are offered in the courses in college are also impractical and unnecessary. They have no use except to burden a student with additional workload and tuition expense with only the satisfaction of finishing the course. In short, many of the things that are taught in college are just â€Å"nice to know†. Worst, the things that are learned that are supposed to equip the student when he or she gets into the real world, are forgotten by the time the student graduated because of the long stay in school. The intelligence that is required in life is not also academic intelligence or intelligence quotient (IQ) as what school is telling us but emotional intelligence or real life intelligence that solves real life problems (Wechesler, 1982 qtd. In Mandel & Pherwani, 2003). This kind of intelligence which is required in real life is not even taught in college and in fact even downplayed by the â€Å"academics†. It has always been assumed that a higher IQ th at is needed in college would equate to a desirable performance in real life and a determinant of an individual’s success in a chosen career. It has always been stressed that college is an appropriate preparation for an individual to succeed or make it in life. Real life, street or emotional intelligence on the other hand has been traditionally regarded as a weakness and irrelevant. It has been thought that being street smart has no bearing nor use in professional endeavors and as such, irrelevant. Real life learning has always been relegated as inferior to college. Recent studies however have illustrated that school/college and its IQ is an insufficient predictor of success. As early as 1920, Thorndike has already contended that to make it in life,

Using Cohens Book Compare Churchill and Linclon Essay

Using Cohens Book Compare Churchill and Linclon - Essay Example Abraham Lincoln in his Gettysburg address was able to clearly enunciate his vision for the future as he pleaded that soldiers should not have died in vain so that â€Å"that this nation under God shall have a new birth of freedom.†2 His goal of democracy for the people through equality thus became the goal of the Civil War – the achievement of freedom for everyone including the slaves, which became the goal that was to be fought for. The abolishing of slavery was the ultimate goal of Abraham Lincoln and this formed the framework of his persistent focus upon the defeat of the South in order to establish a new dawn of freedom within the United States. In a similar manner, Winston Churchill set out the goals of the IInd world war when he stated that the mission was to â€Å"wage war against a monstrous tyranny never surpassed†¦Ã¢â‚¬ with the aim being â€Å"victory at all costs.†3 He clearly spelt out the ultimate goal, which was to defeat Germany at any costs, visualizing a future where the evil perpetrated by Adolf Hitler would cease to exist. England was hard pressed for resources, yet Churchill sought to protect his country from the rule of the German dictator by going on the offensive. In this battle, defeat was untenable because it would have meant the suppression of freedom and the imposition of German rule. He clearly conveyed to his countrymen the dangers inherent in the cause, the loss of life that would result, but also spelt the goal – which was the fight against evil and by envisaging German defeat in this manner, it was able to be brought about. In achieving their respective visions, both of these leaders were able to exercise transformational modes of leadership and inspire their countrymen. In transforming his vision of freedom from slavery into concrete action, Lincoln executed this as a strategic war offensive against the generals of the Confederate Army to move swiftly and decisively and crush

Putting a Stop to Film Piracy Essay Example for Free

Putting a Stop to Film Piracy Essay Film piracy is one of the most lucrative forms of intellectual property theft in the United States and in the rest of the world. Movies are illegally copied, reproduced, and mass distributed in different ways such as in replicated DVDs or through the Internet for financial gains. Piracy is an act of stealing and it â€Å"includes the unauthorized copying, distribution, performance or other use of copyrighted materials† such as movies and television shows (Motion Picture Association of America). These practices result to negative impacts on consumers, the film industry, and to the whole economy. No matter how enticing are the reasons why people support pirated movies, film piracy remains to be a punishable crime for it is equal to stealing the properties and hard work of other people. Therefore, people who produce and distribute pirated movies for illegal purposes should face the consequences of their actions. Reasons Why People Engage in this Crime There are several ways how to pirate films. These movies are produced either by recording inside the theater, post-production leaks or leaks from an awards screener, stealing film print, stealing legitimate DVD prior to official date of release, or by ripping a legitimate DVD of any protective code (Treverton 37). These stolen copies of the movies are then burned or replicated in more DVDs or uploaded in the Internet without the consent of their original owners and then sold at cheaper prices or distributed for free. Despite being prohibited by law, film piracy is hard to control because many people instantly benefit from it. The people behind the business earn a lot from pirated movies because they do not have to buy the copyrights of the movies or pay royalties. Despite having lower qualities at times, buying pirated movies appeals to consumers because they can get films for free or for a very cheap price. â€Å"The low prices of pirated films compared with the legal ones make the former very attractive to buyers† (Treverton 31). Consumers who have limited budgets would prefer to buy pirated movies or download illegally from the Internet than to spend the money in cinemas. But these are only temporary benefits and in the bigger picture, film piracy causes more harm than good results. How Film Piracy Harms Pirated movies gain support from those who see them as answers to financial burdens. But many people remain unaware of the how movie piracy actually contributes to the sufferings of the whole country’s economy and film industry. These people do not recognize the importance of not supporting the products of piracy. The economy loses a lot of money annually because of the organized crime of intellectual property theft. Each year, â€Å"motion picture piracy costs the U. S. economy more than $20 billion† and because of the illegal reproduction of films, lesser income is earned by the movies and lesser money is contributed by the movie industry to the country’s economy (Grover and Shields). Piracy is also one of the biggest threats to film and music industry. The whole entertainment industry suffers from this crime. â€Å"The global film industry creates more jobs, more entertainment choices and more opportunities for the creative professions† and because of piracy, lesser opportunities are given to film production because budgets for discovering new talents, artists, directors, and production staffs are limited and restrained by the lack of budget (MPAA). There is a big possibility for the value of film making to decline and maybe even completely crash. Consumers will also suffer then because, aside from getting little for the money they invest in illegal products, they are also contributing to the wealth of people who have not really worked hard for the film. When the movie industry loses money to piracy, the costs produce quality and meaningful films and shows also become more expensive. Punishments and Consequences Piracy equals theft. Therefore, it is important to have laws created to protect the copyrights of films and television shows. â€Å"These laws help safeguard the creative works that support the livelihoods of the 2. 4 million Americans who work† together to create quality films for the entertainment of consumers (MPAA). The enforcement of laws makes copyrighted movies valuable and pirating these products makes them known as stolen properties. Many critics of the anti-piracy law and other laws related to copyright violations believe that the anti-piracy bill has harsh repercussions. Critics of anti-piracy laws believe that the punishments for acts related to piracy are too severe at times because lengthy prison terms and huge fines await those who will be caught involved in movie piracy. â€Å"First-time violators can be sentenced to up to five years in prison if the camcording was committed for financial gain or commercial advantage and fined up to $250,000† (MPAA). Critics say that there should be a limitation for the consequences of reproducing materials such as films. But for the industries that are affected by this crime, they need greater enforcement of laws because their lost sales continue increasing as consumers retain access to free music and movies on the Internet (Grover and Shields). Conclusion Reproducing copyrighted materials such as films are prohibited by laws. Piracy is a form of theft and many people profit a lot from stolen works. It has become a problematic dent in the film industry because movie outfits are hurt by this illegal act. Apprehenders are not easily caught and are not always given their rightful punishments. Purchasing pirated movies or getting them illegally from the Internet may seem like a mild offense for an ordinary person. But if this crime is done in volume, the negative consequences of movie piracy are proven to be detrimental to those who are part of the industry of film making because the act already translates into theft and a violation of another person’s rights. Works Cited Grover, Ronald and Shields, Todd. â€Å"Movie-Piracy Websites Shut Down by Raids. † 30 June 2010. Web. 23. Aug. 2010. Retrieved from http://www. bloomberg. com/news/2010-06-30/movie-piracy-web-sites-shut-down-in-coordinated-raids-by-u-s-officials. html. Motion Picture Association of America (MPAA). Frequently Asked Questions. 2010. Web. 23 Aug. 2010. Retrieved from http://www. mpaa. org/contentprotection/faq. Treverton, Gregory F. â€Å"Chapter Three: The Shape of Counterfeiting and the Example of Film Piracy. † Film Piracy, Organized Crime, and Terrorism. California: RAND Corporation, 2009. Print. Pp. 27- 38.

The challenges in managing employee’s performance through effective appraisal system

The challenges in managing employee’s performance through effective appraisal system Introduction Developing an appraisal system that accurately reflects employee performance is a difficult task. Performance appraisal systems are not generic or easily passed from one company to another; their design and administration must be tailor-made to match employee and organizational characteristics and qualities. This assignment highlights the importance of effective performance appraisal system with the rating errors and challenges that the organization faced in a competitive working world. First of all I give a clear understanding of what performance appraisal is and then in discussion part I look forward the problems and challenges that organizations faced while rating their employee performance through rating scale method using company examples. Later on the study discussed detailed on the critical incidents that organizations might faced and the solution. In conclusion part I suggest a modern effective performance appraisal system that can help organizations to overcome the problems and challenges they faced during evaluation of the employees. Performance Appraisal According to Hannah, P., (2009), Performance appraisal is a formal management system by which the job performance of an employee is examined and evaluated, with the intent of identifying their strengths and weaknesses for improvement in future. The procedure is conducted by the subsequent supervisor or manager Aminuddin. M (2008), States that Organizations interested in best practice are constantly and actively looking for ways to improve employees performance and motivate individual employees to achieve the best they can. In order to be effective, performance appraisal must fulfill certain criteria; performance appraisal system should be formalized so as to ensure fairness to the workers involved, a systematic appraisal of employees makes it possible to achieve various benefits like: Encouraging quality performance by rewarding those who do well Improve current performance by giving workers feedback Identify training needs Initiate fair disciplinary proceedings Provide a channel of communication between managers and their subordinates Challenges with effective performance appraisal Several problems may arise during performance appraisals. Some problem arises from the manager, some from the employees and some from other factors (Wells et.al, 1994). Most employees dislike performance appraisal interviews for fear of criticism, fear of uncertainty in handling question and fear that their salaries, promotions and their destinies with the organization hinge upon the outcomes of these interviews as justification for decisions that are already made concerning salaries, promotions and job tenures (Nelda et.al, ND). Sometimes organizations come across various problems and challenges of performance appraisal in order to make a performance appraisal system effective and successful. Determining the evaluation criteria Recent research on Compare InfoBase Limited (2007), has shown, the Identification of the evaluation criteria is one of the biggest problems faced by the top management. The performance data to be considered for evaluation should be carefully selected. For the purpose of evaluation, the criteria selected should be in a measurable term. Create a rating instrument The purpose of appraisal process is to judge the performance of the employees rather than the employee. The focus of the system should be on the development of the employees in the organization, Compare InfoBase Limited (2007). Lack of competence Top management should choose the raters or evaluators carefully. They should have the required expertise and the knowledge to decide the criteria accurately. They should have the experience and the necessary training to carry out the appraisal process objectively, Compare InfoBase Limited (2007), Errors in rating and evaluation Many errors based in personnel bias like stereotyping, halo effect may creep in the appraisal process. Therefore the rater should exercise objectively and fairness in evaluating and rating the performance of the employees, Compare InfoBase Limited (2007). Resistance The appraisal process may face resistance from the employees and the trade unions for the fear of negative ratings. Therefore, the employees should be communicated and clearly explained the purpose as well the process of appraisal. The slandered should be clearly communicated and every employee should be made aware that what exactly is expected from them, Compare InfoBase Limited (2007). One study shows that in UK, most of their Universities and colleges faced problems of performance appraisal. Simmons, J., (2001), states that, a closely related issue was the age -old appraisal dilemma of achieving an appropriate balance between the aims of control and commitment. the study shows that the traditional appraisal schemes emphasis on control by stipulating and assessing the individual employee contribution to the organization lives on within contemporary performance management system by ensuring each employees performance objectives drives from and contribute to those at departmental, divisional, or corporate level. Taylor, S., (2002), research shows that the way in which appraisal carried out in the organization and in particular, to unfair bias in managerial assessments of performance. According to him the problems with the rating systems are: The tendency to give a good overall assessment on the basis that one particular aspects has been accomplished well A tendency to avoid giving tow ratings, even when deserved, for fear of angering or upsetting a weak performer The tendency to give a poor overall assessment on the basis of particular poor performance in one area The tendency to give particular weight to recent occurrences in reaching judgments about individual performance The tendency to give high rating to people who have performed well historically, whatever their performance over the previous years A tendency to refrain, on principle from giving particular high ratings A tendency to rate subordinates at a lower level than the appraiser achieved when in their position Some of the criticism of performance appraisal are the focus will be too much on the individual and does little to develop employees. Employees and supervisors believe that the appraisal process is seriously flawed and appraisals are inconsistent, short term oriented, subjective and useful only at the extremes of performance. Problems with the ratings The drawback of essay evaluation method will be their length and content can vary considerably, depending on rater, the appraisal are difficult to compare and the writing skills of appraiser can also affect appraisal. Critical incidents drawbacks are like rater is required to jot down incidents regularly, which can be burdensome and time consuming. And this method may lead to friction between manager and employees when employees believe manager is keeping a book on them. The drawback for checklists would be raters can see positive or negative connotation of each question which introduces bias. It is time consuming to assemble questions for each job category, separate listing of questions must be developed for each job category and checklist question can have different meanings for different raters. Problems with graphic ratings scale have some weaknesses by evaluating the rates, such as evaluators are unlikely to interpret written descriptions in the same manner due to differences in background, experience and sometimes personality. So it would be better to choose categories that have little relationship to job performance and omit categories that have a significant influence on job performance. Performance appraisal can also have legal consequences in the field of discrimination on ground of sex, race and disability. This occurs when they are used as the basis of or justifications for promoting employees, increasing or decreasing individual pay levels, or selecting employees for new opportunities in the organization. Similar considerations apply where pay rates are determined as a result of performance ratings. Sometimes the law will also affect the evaluation of performance of employees and sometimes these subjective judgments can introduce bias into the system. In Brito v. Zia Company, the companys performance evaluation instrument was invalid because it did not relate to important elements in the jobs for which employees were being evaluated. Other performance evaluation lawsuits have dealt with sex, race, and age discrimination in terminations, promotions, and layoffs. Maclean, J., (2001), States that, when Canadian employment conducts an appraisal these laws prohibits discrimination based on race, religion, ethnic or national origin, sex and marital status. Problems that organization face while using 360-degree feedback would also include rate errors. Each source of feedback suffers from varying sources of potential rater error. (e.g., halo error, leniency or severity, attribution errors). By using all these differing sources of information means dealing with the all different potential avenues for rater error to seep into the evaluation. The second criticism is cost and confusion. It can often be very costly and tedious to implement a 360-degree program. The multiple sources of feedback are difficult to coordinate, may contradict each other, and are often confusing to sort out and process effectively. This puts the burden on the manager to filter through the material provided and refine in into a coherent evaluation. Critics also fear a negative attitude in 360-degree appraisal. The added sources of information may be used by a manager to bolster negative appraisals with a see I told you so approach. Finally employees alike worry about confidentiality. With so many sources of feedback about single individual floating around, it is feared that both rater and ratee may lose their rights to confidentiality. The problem with MBO is that it will be not applicable to all jobs; allocation of merit pay may result in setting short-term goals rather than important and long-term goals. Psychological appraisal would be slow and costly and may be useful for bright young members who may have considerable potential. However quality of these appraisals largely depends upon the skills of psychologists who perform the evaluation. Disadvantages for assessment centers will be Costs of employees traveling and lodging, psychologists, ratings strongly influenced by assessees inter-personal skills. Solid performers may feel suffocated in simulated situations. Those who are not selected for this also may get affected. Desseler,G., (2011), The number of things that can lead to bias during appraisals is limitless. One study focused on the raters personality. Raters who scored higher on conscientiousness tended to give their peers lower ratings , they were stricter, in other words, those scoring higher on agreeableness gave higher ratings, they were more lenient. Even the appraisals purpose biases the results. Unfortunately the appraisees personal characteristics also affect their ratings. Solutions for rating evaluations Rater training and orientation in 360-degree appraisal programs is becoming increasingly popular. Research shows that most of the American companies used to train their raters in order to minimize the problem occur during the appraisal. This training introduces employees to the concept of multiple source feedback, and it makes them aware of rater error and methods to diminish it. Rating formats that focus on the frequency of specific behaviors can also help to limit sources of errors. Desseler, G., (2011), Computer appraisal software makes dealing with the glut of incoming information easier to handle. This software can also present the wealth of available data in a simple format to give to or discuss with the employee. Desseler, G., (2011), Overall 360-degree appraisal systems provide a wealth of information about an employees behavior that might be unavailable in traditional manager evaluation formats. Customers (both internal and external), peers, subordinates, and others may all have access to unique performance data that can provide a truer picture of the individuals performance. This method of evaluation can also provide information on the state of the companys goals and needs. For example, Digital executives use the feedback from external customers to determine if the strategic plan they laid out is flattering down to employees. Federal express uses a 360 -degree feedback system as the foundation of objective goal setting. By receiving information from internal and external customers, an individual gains feedback as to what areas are seen as superior and what areas are seen as deficient. Desseler, G., (2011), this feedback is then used in a management by objectives system to define the goals for that individual according to the needs of his or her customers. These new goals help to focus employee on what is required to improve performance and achieve customer satisfaction at the same time. According to Taylor, S., (2002), we can conclude that the assessment centers will be more flexible. They are not purchased off-the-shelf like psychometric test, and are not time restricted as interviews. There is therefore a plenty of scope to introduce exercises that are of specific relevance to the job and the organization involved. For this reason, each center is likely to differ from others to a considerable degree. That said a number of exercises and types of exercises associated with assessment centers are frequently included. Desseler, G., (2011), States that well-conducted assessment center can achieve better forecasts of future performance and progress than other methods of appraisals. Also reliability, content validity and predictive ability are said to be high in assessment centers. The tests also make sure that the wrong people are not hired or promoted. Finally it clearly defines the criteria for selection and promotion. Garry Desseler, (2011), Many of American top companies have set up assessment centers where they can first interview potential employees, then evaluate them in real work situation. It provides an excellent way to evaluate an individuals capabilities so perform and entry level management job. Donald et.al, (2008), When the organization uses MBO techniques, it will increases the employees involvement in setting performance objectives and concomitantly increase the motivation required to reach those objectives. On the same time it offers and objective factual basis for measuring accomplishment and also it emphasizes results, not traits or personality characteristics. MBO is entirely job centered; it supports the psychological concept that people will exercise self direction and self control in the accomplishment of organizational objectives that they have participated in settings. Sommerville (2007), argue that performance appraisal must be free from discrimination. The appraisal criteria, the methods and documentation must be designed to ensure that they are all job related. Otherwise there will be a possibility that an employee may challenge decisions made by management based upon a flawed appraisal system in court because managers and supervisors have said or done something that has adversely affect their e employees. The Recommendations for a legally defensible appraisal system would include Procedures must not differ because of race, sex, national origin, religion, or age Use objective, non-rated, uncontaminated data A formal system of review or appeal should be available for disagreement over appraisals Use more than one independent evaluator Use a formal, standardized system for evaluation Avoid ratings on traits, such as dependability, drive, aptitude, and attitude Improvement of performance appraisals Performance appraisals usually can be improved vastly. The manager should be prepared adequately before conducting a performance appraisal interview. Many managers seem too busy to gather the needed information or to plan for an interview, resulting in frustration and confusion for the employee. The performance appraisal interview is too important and has too great an impact upon the organizational climate to be conducted without necessary information and preparation (Nelda et.al, ND). Hannah Paul, (2009) it is a usual practice in most places that, managers conduct appraisals just to justify pay increase or decrease, forgetting that the sole purpose of performance appraisal is not salary increase or decrease, but the development of employee skills and the improvement of work in the office. Besides that, it is also important to give employees feedback (whether it is a matter of money or not), on the work that they are doing. This helps build employee morale and motivates them to work even better, whereas it is also important to give critical feedback to employees, so they can get their act together. The focus of managers on performance appraisals at the end of the year, instead of working towards improving performance during the year is the main problem today. If managers focused their attention to helping employees improve their job performance it would make it easier for them to analyze it at the end of the year, instead of just rating employees based on numbers or personality traits, which is neither accurate nor fair to the employees. If managers and supervisors were to understand how much they themselves would benefit from doing this, it would make their job much easier. Recommendation Debora, F.B., et.al, (1997), one of the first steps in developing an effective performance evaluation system is to determine the organizations objectives. These are then translated into departmental and then individual position objectives working with employees to agree their personal performance targets. This allows the employee to know up front the standards by which his/her performance will be evaluated. This process involves clarifying the job role, job description and responsibilities explaining how the role and responsibilities contribute to wider goals, why individual and team performance is important and just what is expected within the current planning period. Objectives developed in this way should be reflective of the organizational goals and provide linkages between employee and organizational performance. After studying the methods that used to evaluate employee performances the best method that I could find was 360-degree feedback method and MBO method. These two methods helps to evaluate employees performance with all the important factors that an employee needs to improve in order to improve the individual levels as well as organizational level. Managers can use these two methods to evaluate employees performance and give feedback to employees about their strengths and weaknesses which they need to improve and after analyzing this, employees can work hard to achieve organizational goals to compete with others. Conclusion In conclusion it can be said that, performance appraisal is generally a performance measuring tool, It is not only to identify employees job performance but it also helps managers gain information that help them make their employees work more prolific. Also vital information can be gained so that organizations may recognize the difficulties that workers face in everyday work. However it should not be forgotten that this system has a lot of flaws, and may not always be ideal for companies, but it cannot be ignored. It is an inevitable procedure which no matter how much employees or managers try to ignore it, needs to be carried out, because without it employee evaluation is not possible. One can soften it by calling it development discussions or have them on a usual basis to identify areas of improvement, but it cannot be overlooked. Developing an effective performance appraisal system requires strong commitment, from top management: if the system does not provide the linkage between employee performance and organizational goals, it is bound to be less than completely effective.

Comparing Newspaper Vs Radio Advertisements

Comparing Newspaper Vs Radio Advertisements Body shock Ltd. is a nationwide chain of fitness centers with giving many facilities for their customers in most major towns in the UK. The Company CEOs and HR management believe strongly in the role of local advertising to stimulate their services and thus spend money with local radio stations and papers. The Company employs both radio and newspaper services for advancing their work and experience. In my peak of view newspapers advertisement is much more effective and considering for enhancing their line of work. As newspaper reading habit in the UK is much more than people like to listen radio. In UK reading habit is addicted by the great unwashed. If Company advertise their services in the newspapers there can be two benefits first people read more newspaper as compare to listen radio and secondly, if they require to revise or giving consultation for that advertisement can access that easily. Here are some work sample with graphs and histograms to show that Yes! My point of view for advertising in newspapers are more effective than that to listen radio. At first we will show the descriptive statistics which means â€Å"are used to describe the basic features of the data in a study. They provide simple summaries about the sample and the measures. Together with simple graphics analysis, they form the basis of virtually every quantitative analysis of data.† (William M.K. Trochim 2006). In the descriptive statistics the news has a maximum number up to 12 thousand whereas the radio maximum value is up to 11 thousand. The result again emphasis my analysis that advertisement in newspapers is much more effective than to radio. The data taken is about 45 values whose mean value again emphasizes on newspapers. Today the second evidence will be accepted from the boxplot values as we have withdrawn from these above taken values and will demonstrate how the newspaper advertisement is much safer and effective than listen to the wireless. â€Å"A boxplot is a way of summarizing a set of data measured on an interval scale. It is often used in exploratory data analysis. It is a type of graph which is used to show the shape of the distribution, its central value, and variability. The picture produced consists of the most extreme values in the data set (maximum and minimum values), the lower and upper quartiles, and the median.† (Valerie J. Easton and John H. McColls 1998). If we examine the boxplot graph closely, we can catch the radio box and its upper limit is less than 9000 value, whereas the news box and its upper value is above 9000. Which clearly implies that newspapers upper limit is high that to radio. This again justifies my point and analysis techniques as well. The boxplot and the Histogram in both statistical analyses, we clearly examine and can suggest to the troupe that they should be made to the company expenditure on news greater than the quantity of money spent on radio. The data on news skews more to the right, due to the fact that the mean and median for news are higher than for the tuner radio. People or can say audience for the advertisement is more emphasis on intelligence (reading material) rather than wireless (radio). 2 Sample T-test The 2 sample t-test shows that the estimated difference between means is -794.9. The P value is 0.0457 which is lower than 0.05 that is why we reject the Null hypothesis and follow the Alternative one. There is not enough evidence to conclude that the difference between the population means is statistically significant. So with a 95 percent confidence interval we can assume that mean is between -1574.3 and -15.5 If we analysis all the above given facts and figures we should be very clear in our minds that yes the advertisement source can be of many types but as we compare here two radio and newspapers in that case newspapers get best in this case and suggested to the body shock company to expend its expenditures on newspapers for the advertisement. In which they can focus on different scenarios like prices and giving facilities etc. The values given by the statistics analysis by taking 45 samples, maximum value for the radio is about 11 thousand whereas the maximum value for the news is about 12 thousand which is higher value than that. Means the newspaper is best for advertisement for the company rather than radio for this purpose. PART2: According to data given, rise and fall on histogram statistcis is proceeding in same manner for both advertising medium.however this rise rise in magnitude is more for news in comparison with radio as shown in statistical figure below. To esmitae the future cost and current expenditure of company on these two medium the correlation among data is analyzed whose result is mentioned below. Since the results shows that correlation coefficients are all equal to 1 means that there is a strong corelation among the two variable. Increase and decrease in both medium expenditure is similar so in order to further increase the impact of advertisement, company may cut down some of its expediture from radio and expend more on news because news is giving better opportunity to enhance its awareness. Moreover best line fit model is used to analyse the way of effective advertisement based of expense company is making on these two. Result of line fitting model also shows that news are the best option for reducing company expense on marketing. As the cost on each advertisement are almost similar but the affect are much visible for news. Line model is nearer to many point of news (red circles in line model figure) hence it is suggested to cut down some the expense from radio communication. This will be beneficial for company’s economic as well as for people getting information from paper and news resources. Another statistic using regression model is carried out for both news and radio advertisement. Results shows that their upper and lower bounder for both are near around each other since they have similar trend of cost. Also the values in stats result of regression shows that estimated error is small when news are considered as predictor in regression. Also as stated in part above the P value is 0.0457 for advert which is lower than 0.05. And the values of p which is less than 0.05 are suggested to use alternative value instead of null hypothesis therefore here the null hypothesis is rejected and alternative hypothesis will be preferred. Considering all figures and results it is suggested to use news as a much appropriate medium of advertisement. The reduction in cost of radio will give economic strength to the company and also the enhanced way of advertising on news will give smooth communication and awareness among people. Future spending of company must rely mostly on news and thereby currents expense stats must be changed. References: 1: William M.K. Trochim 2006, Research Methods: Knowledge base, Web center for social research methods,† http://www.socialresearchmethods.net/kb/statdesc.php†, last Revised: 10/20/2006 2: Valerie J. Easton and John H. McColls 1998, Statistics Glossary, v1.1, http://www.stat.yale.edu/Courses/1997-98/101/boxplot.htm

Ptolemy of Alexandria, the Influential Astronomer Essays -- Biography

Ptolemy of Alexandria, the Influential Astronomer Ptolemy of Alexandria was the most influential astronomer of the ancient world. The books and theories Ptolemy developed served as a major basis for future astronomers. It was during the Renaissance period that his work became thoroughly studied and revised. Ptolemy collected all ancient knowledge of astronomy and geography including it in his book Almagest around 140 A.D. It follows, he then wrote a four volume astrological study known as the Tretrabiblos. Ptolemy claimed that the scribes of Babylon had been instructed since 750 B.C to keep detailed astronomical diaries. These diaries were written for seven hundred years on clay tablets. The tablets depicted night-sky events along with river level changes and weather phenomena. Modern archaeologists have confirmed the claim by unearthing Babylonian tablets recording observations of Mars and Venus from that time period. Ptolemy used a method of consulting lists of lunar phases, and planetary movements complied over many centuries to look for...

Analysis of the Sabbath in Judaism and Christianity Essay -- Papers

In both Judaism and Christianity, the Sabbath is a religious day of worship. Jewish people celebrate it on a Saturday and Christians celebrate it on a Sunday. It is a day of rest and worship. Christians celebrate it on a Sunday because that Is the day of the resurrection (Easter Sunday). Jesus was Jewish. He was a good Jew. Jesus worshiped in the synagogue on the Sabbath, but he used to come into conflict with the Pharisees, Jewish religious leaders, over many religious laws and customs. He told them that he thought they were using the laws to their own power and that they did not explain to the Jewish people the meanings of these laws. The Pharisees were the Jewish religious leaders. They were concerned to uphold in every detail the Jewish religious laws including those of the Sabbath. Jesus came into conflict with them many times, they saw Jesus as a threat. Jesus came into conflict with Pharisees` many times about the Sabbath. In Mark 1:21-31 (a man with an evil spirit). Jesus and the disciples went to Capernaum. On the Sabbath Jesus went to the synagogue to teach. People were amazed by the way he taught, â€Å"he taught with authority† they remarked. A man with an evil spirit came n, Jesus ordered the spirit â€Å"Be quiet, and come out of the man!† The spirit then came out of the man. People were amazed and the news spread quickly. The Pharisees wouldn’t agree with this being done on the Sabbath because it is a kind of work, but Jesus does agree with it because it is a good deed and helps another which is also considered as necessary work. In Mark 2:23-28 (the question about the Sabbath). Jesus and the disciple... ...nd Mary Magdalene went to go and anoint the body of Jesus. At sunrise early Sunday morning they went to the tomb. They went on the day after the Sabbath because it against the law of the Sabbath to anoint the body on the day of the Sabbath. We know that Jesus was a good Jew, because on many occasions mentioned in the Gospels he is in the synagogue, teaching and praying. We also know that Christ read the scriptures and taught in the synagogue on the Sabbath. He also healed people on the Sabbath. Different Christian denominations focus on different things that they believe are most important. You have the Pulpit based worship which the Methodists, church of Scotland and United Reformed Quakers use. Eucharist based which Catholics and Church of England focus on. Lastly the Good works based which Salvation army focus on.

Diversity: Key Attributes

Bus 520 Week 1 Case: Diversity Competency 1. Which key attributes of the diversity competency are illustrated in this case? Give a specific example of each attributes identified. The key attributes of the diversity competency that were illustrated in this case are embracing and developing personal team or organizational tendencies and learning from individuals, teams, or organizations with different characteristics, experiences, perspectives, and backgrounds. Accenture incorporated these attributes by introducing Back-up Dependent Care, Lifework, and Future Leave programs. . Which key attributes of the self-competency are illustrated by Chris Tserng in this case? Give a specific example of each attribute identified. The key attributes of the self competency that were illustrated by Chris Tserng are taking responsibility for managing oneself and career over time and through stressful circumstances; assessing and establishing one’s own developmental personal, and work-related go als. In the case, Chris had been at Accenture for ten years before she started a family. Once the baby was born, she planned to take her scheduled maternity leave and vacation time. During the time she was off, Chris hired a caregiver however; the caregiver could not start when Chris was ready to work. Chris took advantage of the Future Leave program. This program allows employees to address personal and family issues while preserving their careers. 3. Which key attributes of the change competency are illustrated in this case? Give a specific example of each attribute identified. Accenture illustrated the following key attributes of change competency: Seeking gaining, sharing, and applying new knowledge in the pursuit of constant improvement, creativity, and entirely new approaches or goals, applying processes to introduces and achieve organizational change. Accenture conducted internal surveys through out the company. The company collected the data from the surveys and found out what was important to their employees. With this information, Accenture introduce several programs that allowed employees to balance their personal and professional lives.

Analysis of the Raven by Edgar Allen Poe Essay

The nineteenth century poet Edgar Allen Poe makes use of several literary devices in order to create a gloomy atmosphere in his poem â€Å"The Raven†. Alliteration, rhyme, onomatopoeia, assonance, and repetition are used to contribute to the melodic nature of the work and provide an almost â€Å"visual† representation of his gothic setting. Poe is a master of using these writing techniques. â€Å"The Raven† is one of his most popular works. This is certainly due, in part to his use of these literary devices in this piece. The poem tells of a narrator who is reading an old book in his parlor when he is interrupted by a knock at the door. The protagonist is in a period of grieving over the loss of his love, Lenore. At first, he wonders who the visitor might be and resolves to inform him or her that he is indisposed at the moment. The narrator finally opens the door only to find no one there. He returns to the chair (which Lenore will no longer occupy), only to hear the rapping again. He decides that the sound may be coming from the window, so he opens it. A raven enters through the window and lights upon a bust of a mythological figure that the narrator has in his room. The narrator questions the raven concerning its name, the bird answers â€Å"nevermore†. This startles the speaker, and he wonders aloud if the bird will leave him just as all of his friends seem to do. Again, he is answered by the raven â€Å"nevermore†. As the protagonist progressively becomes more and more upset with the situation, he decides that the raven must go. He even demands that the raven leave. The response â€Å"nevermore† is once again given by the bird, which refuses to go. The narrator finally concludes that his soul is inextricably tied to this foul beast and he is to be forever tormented by it. The melodic nature of the poem and its very gloomy tone is reinforced by Poe’s choice of words and the sound effects that they convey. By the use of rhyme, the poem is made to flow much like a song when read aloud. For example, the second line and the last three lines of every stanza rhyme with each other. Many other internal rhymes are also found within the lines of the poem. In fact, the first line of the poem contains an internal rhyme â€Å"Once upon a midnight dreary, while I pondered weak and weary†. Another example is found in Line 31 which reads â€Å"Back into the chamber turning, all my soul within me burning,† The poem is rife with such examples. Poe also uses repetition to accentuate the musical quality of â€Å"The Raven†. Obviously, the repeating of the word â€Å"nevermore† is used throughout the work not only to convey a sense of musicality, but to suggest the melancholy theme of this piece due to the connotations that the word expresses (lines 48, 54, 60, 72, etc.). Poe also uses repetition in other sections of the poem. In lines 16 and 17, we read â€Å"’Tis some visitor entreating entrance at my chamber door; – Some late visitor entreating entrance at my chamber door;† In these lines, we get the impression that the speaker is trying to reassure himself that there is no sinister force at work, but simply a visitor at his door. Edgar Allen Poe was extremely talented at choosing words which not only support the fluidity of the work while also reinforcing the tone. Alliteration is another literary device which is used throughout â€Å"The Raven†. Alliteration is the repetition of beginning consonant sounds. â€Å"The Raven† is full of examples of alliteration. An instance of this device is seen in line 26, in which the â€Å"d† sound is repeated: â€Å"Doubting, dreaming dreams no mortal ever dared to dream before;† While another example is found in line 45: â€Å"’Though thy crest be shorn and shaven, thou,’ I said, ‘art sure no craven,’† In the previous sample, the â€Å"th† sound, as well as the â€Å"sh† sound are used for effect. Poe craftily uses assonance throughout this piece, as well. Assonance is the repeating of a vowel sound in a line. Line 13 gives us an example of assonance as Poe couples the words â€Å"†¦purple curtain†. Immediately following this, he begins line 14 with the assonant words â€Å"Thrilled me-filled me†¦Ã¢â‚¬  Again, we see such a choice of words in line 59: â€Å"†¦hopes have flown†¦Ã¢â‚¬ . However, line 71, gives us perhaps the best example of Poe’s use of assonance when he writes â€Å"†¦grim, ungainly, ghastly, gaunt†¦Ã¢â‚¬  when describing the bird. Edgar Allen Poe also employs onomatopoeia in â€Å"The Raven†. Onomatopoeia is a technique of using words which imitates the source of a sound which is described. An example is found when the â€Å"rapping† and â€Å"tapping† upon the speaker’s door and window is described (lines 3,4,5,21,22, and 32). Poe also offers onomatopoeia in line 37, when he uses the words â€Å"flirt and flutter† to describe the raven entering from the window. Another fine example is found in line 80 in which the writer mentions the â€Å"tinkle† of foot-falls on the floor. â€Å"The Raven† offers a fine example of how the use of sound effects and other literary devices can be used by writers to establish a tone that creates a â€Å"mood† within the reader. Poe’s mastery of these tools is quite impressive. He artfully gives an illustration to writers, readers, and students of how to make full use of these implements to create the precise air of dread that Poe desires to convey, while maintaining the beauty of a flowing, melodic poem.

Heritage Project Essay

To me heritage is something that should be of vital of importance, something that has played a part in history and contributed to why I am where I am today. For heritage to be important to me, it must have had an impact on the lives of my ancestors and the choices they made as well as the things which they fought to uphold. Heritage defines who we are, with the different types of foods, buildings and ways of life between the different cultures that bring us together. The stories and memories passed on from generation to generation, bringing us together and giving us a sense of direction. It is the foundation that we are built upon and allows us to lay new grounds for the future. Debate around the public representation of Juma Masjid. Juma Masjid represents the Muslim community, being one of the most glamorous and extravagant mosques in the country people tend to take it for granted and not take into account its unique architecture and design. With the Muslim population annually increasing, space is not a problem as Juma Masjid is the most spacious Mosque in the southern hemisphere. It represents the Muslim community as it is greeted with great numbers of Muslims on the days of Eid as well as a number of tourists who make the trip into town to marvel at its beauty. Although Indian and Muslim people always having a strong bond and togetherness, they aren’t allowed into the Masjid. This is for any non- Muslim for that matter. In Islam, which has strict rules that one has to abide by and comply too. When you are a Muslim, you believe in the One and Only Allah, all other heritage and cultures are of no effect and are said to be false. There is no place for other religions in Islam, a Muslim should not become derailed from Islam and weaken his faith by giving into the western temptations and ways of life. Juma Masjid has never caused uproar or been part of anything controversial regarding its structure. Muslim people should be grateful as South African is a very understanding and accommodating place, with the government allowing Minarets to be built on Mosques. Muslims in Switzerland aren’t so lucky however, as existing Minarets stand and new ones cannot be built, the Muslim people came out saying that instead of trying to make life hard for them and drive them out of the country the Swiss government should rather ‘integrate rather than exclude†. Throughout history people have been oppressed upon, some more than others of course. Because of this people would always remember the past and the way that they were treated and try to turn the oppression around. Our divided past still has an impact on the lives we live today, with sport for instance. White people are highly regarded as cricket and rugby players while Black African people are associated with Soccer and form most part of the support system in the sport locally. We should ask ourselves, how do we sort this out? One should remember that common interests bring people together, so instead of carrying on with the old bring in the new and expose people to different environments, taking them out their comfort zones and creating a better future for our country moving forward. As much as we can say that apartheid is over, there is still the lingering after effects of stereotypes and racism in different aspects of life. Therefore, we cannot just forget about it and move on, we should learn from it and educate about it, so it does not deter this country again. The Juma Masjid. The first bit of history surrounding Juma Masjid may be only from the early 1880’s but for Islam, it was introduced a lot earlier in South Africa, most people believe it to be brought into the country in around 1667 by the Cape Malays. It wasn’t until 1863 though when Aboobaker Amod Jhaveri and Hajee Mahomed Hajee Dada arrived in Durban did Islam really take off and open up to them; the people at the time. It is accepted that they were aboard the SS Truro, one of the passenger liners that brought down labourers from India and other areas. Aboobaker Amod Jhaveri together with Hajee Mahomed Hajee Dada then purchased a plot of land in 1881 from K. Moonsamy for a sum of ? 115 with the intention of building a Masjid for the Muslim people of the Durban area. There was not much of a structure on the site, but none the less they turned this small piece into what would become the largest and most visited Masjid in the southern hemisphere in the century to come. This however still wasn’t the Masjid to be; rather it was a Jamaat Khana. A Jamaat Khana is simple structure in which people could go into and perform their daily prayers. A Jamaat Khana is not even nearly big enough to accommodate the number of Musallees that a Masjid can. A Masjid is much more elaborate in terms of the architecture and minarets, domes and craftsmanship’s. It wasn’t until 1884 when the two founders had the structure rebuilt to make room for the ever growing numbers of Muslim people in the area. This was now the first Masjid ever to be built in the Natal region. This Masjid could now capacitate up to 200 Muslims. Aboobaker being a businessman and knowing the trade, went ahead and purchased land surrounding the Mosque. This proved a smart and important buy as in the following years he would pass away in India from cholera while on a business. This land that had been bought paid dividend as it was used to expand the Masjid even more. As the last surviving trustee and care taker of the Masjid, Hajee Mahomed had to take action as again space for worshippers was becoming an issue because of the influence of Aboobaker’s business transactions and dealings. It is said that he was an honest and fair man, who attracted many non-Muslims to the path of Islam by the way he went about with his dealings and mannerisms. Hajee Mahomed then acquired more land from John Stanger for a sum of ? 300 in 1889 for the Masjid to expand a little more and comfort the Muslims from. Then in 1893 the British Empire abolished slavery and the Indian population wasting no time formed the Natal Indian Congress. With the freedom now granted to people, the first minaret was built on the extensions of the Masjid; this caused a chain reaction as in the same year two shops were built alongside the Masjid providing some money for the caretaking and maintenance of the Masjid. Then in 1905 during the time in which the Masjid was in full flow, the second minaret was built together with a number of rooms, it also facilitated visitors and travellers by establishing toilets and showers for the people at the back of the Masjid. A living area was also built for the Muazzin; the Muazzin is someone who gives the call to prayer for Muslims all around, the call for prayer is called the Azaan. With the Muazzin now in place, it was about time a group of trustees took control of the Masjid and in 1916; which proved a rather important and significant time in this Masjids history. A board of trustees were elected; they included. Hajee Mahomed Dada, Moosa Hajee Cassim, Abdoola Hajee Cassim, Omar Amod, Joosab Jan Mahomed Tayob Hajee Khan Mahomed. These Muslim men made up the first batch that took the realms and pressure off Hajee Mahomed as they worked with him on continuously allowing this Masjid to flourish. These two minarets were the tallest structures in the area of Durban at the time. In 1927 it was decided that it was time to expand and rebuild Juma Masjid, this contract was given to Payne and Payne architectures. A great part of the Masjid was demolished as the second minaret was brought down as construction was completed in 1928; it was also planned that the minaret would be rebuilt. Many parts and mediums of the Masjid changed then after but the greatest and most significant took place 15 years later when the Masjid went under construction again. This time in 1943, the entire building rather than just part of it that was demolished; everything was brought to the ground except the first minaret. Everything else was rebuilt with the exception of the first minaret as the rest of the Masjid was built and fitted into the Masjid. Juma Masjid is not only a place of worship but also a place of education and learning for people. A school for young Muslim girls was also established in 1957, this school has a roll of approximately 400 learners and 300 Madressah students. A Madressah is an institute put in place for children to learn about their religion of Islam and become law abiding citizens, teaching their students morals, values and etiquette. Being in the heart of the bustling Durban central it is convenient for people working in the area. Established as a girl’s school it is now a co-ed school. The Masjid itself is very beautiful Juma Masjid is of major importance in the Muslim community of Durban, as it is occupied daily by hundreds of Muslim men who attend prayers daily. On Fridays in particular, Grey Street will always be busier than usual as all roads lead to Juma Masjid. Friday is the day of most important after Eid prayers in a Muslims life. Thousands of Muslim men close their shops, leave work early and make their way to Juma Masjid in prayer. Women at home prepare lunch as they get ready for their prayers as well. Two other days are also busier than usual; the days of Eid. As thousands of Muslims take the day off from work as everything apart from religion comes to a stop. Everyone in the household is awake early as they ready themselves for the day that lies ahead. Muslim men all flock to Eid Prayers early in the morning as there are large gatherings all around the city. The day is then spent with family, great functions are held as people come together to celebrate this auspicious day of Eid. Juma Masjid has a distinct Islamic architecture style to, with its golden minaret which glistens in the rays of the sun many people often forget it’s majestic and eye popping beauty. I for one am yet to come across a Masjid that has shops, offices, a school and still a beautifully designed Masjid; all in one structure. When you enter this Masjid you are greeted with an archway, which is just underneath one of the golden minarets. Leaving your shoes outside your feet are met by the soft and warm red cushioning carpet as they sink into the carpeted floor as you enter this century old marvel. Once inside, it is realised Juma Masjid is amazing inside as well, built in a baronial style. Juma Masjid is truly something to be admired. With a Corinthian type walls on each of its high rise levels. Being Muslim I have visited many different Masjids around the country but not once have I ever come across another Masjid that has a pond in its Wudhu area. Wudhu being commonly known as ablution, simply cleansing oneself of impurities and keeping yourself clean and respectable as you prepare to stand before Allah in prayer. With the Wudhu area being a square with ablution stations all around it, all comes together with a pond in the middle and topping it off fish swimming inside is just the wonders of this spiritual sanctuary.

Advertising and News Environment in Media Communications

The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. â€Å"This language of advertising, although less apparent to communicator and audience alike, is firmly anchored to cultural norms and often says more about a society’s psyche than the more obvious stereotypes of content† (Unwin, 1974, p. 4). The news environment in media communications is often more diversified because people who watch the news often belong to a wider variety of consumers from teenagers to parents. The concept of media planning is important so that the advertisements reach the company’s targeted audience. â€Å"The purpose of media plan ning is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place† (Arens, 2009, p. 280). To gain a better understanding about the decision made by the advertising and news environments in the industry of media communications, it is necessary to determine the influence of advertising and news on society. Commercials often focus on introducing a product or service to the public, or providing subliminal messages inspiring brand loyalty whereas the information from a news press release provides vital information about upcoming events to both the internal and external publics of an organization. During the â€Å"Anderson Cooper 360 degrees† talk show, the advertisements seemed to focus on regular advertisements, but one of the major focuses was cellular devices. This segment covered the latest information available on the George Zimmerman, Treyvon Martin case. The controversy associated with the cellular phone calls placed by George Zimmerman and Treyvon Martin prompted cellular companies to attempt to capitalize on the focus of cellular phones. The most dominant advertising force during the program was the computer and electronic device giant Apple Inc. The iPhone 5 advertisement’s intentions were to continue to establish the Iphone as the best option for smart phone users. In June 2007, the Apple Corporation released one of the newest smart phones with the intentions of crushing the efforts of its competition including the creators of the Blackberry and Android cellular phones. The targeted audience was cellular customers who wanted more from their smart phones. The ad reads â€Å"Touching is believing† encouraging people to enjoy the benefits of a cellular phone, iPod, and computer compatible with Apple computers both laptops and desktops. The effect of the advertisement is intended to spark interest in its targeted audience and continues to establish brand loyalty during this cellular phone revolution. The commercial that ran almost every commercial break implies that at this point nothing else matters but trying the new iPhone 5, upgrading a person’s cellular phone experience, and an attempt to divert the attention of one of the newest cellular devices, the Galaxy S4. The advertisements for the Galaxy S4 focused on the phone’s ability to send messages, search the Internet, and use social networking websites during on a phone call. Was this another subliminal message that focused on the phone conversation that Treyvon Martin was on during the altercation ? If he had a better phone could he have altered someone about the guy following him before it was too late. Regardless of the intentions, specific, or indirect, of the Galaxy S4 the actions influenced by the agenda setting theory used by the company focused on the differences between the Galaxy S4 and the iPhone. These differences are often the determining factor between why a person picks one product over another. Even though an issue in the George Zimmerman case was the issue of the cellular phone conversation, the majority of the commercials were not directly related to the news story contained in the program. The news environment associated with the program â€Å"Anderson Cooper 360 degrees†, focused on the objectivity of the jury on the evidence presented in the case. The information presented had a balanced approach to the situation because some guests sided with the family of the victim whereas others were focused on the issue of self-defense. This balanced pproach questioned issues such as sensationalism, persuasion, and journalistic ethics. Because this case is a sensitive subject sparking questions of racial profiling, self-defense, and the protocol of a neighborhood watchman there were many issues intended to catch the attention of the audience. One area of focus were the laws associated with self-defense in the state of Florida. â€Å"These laws, commonly referred to as castle laws, stand-your-ground laws, or shoot first, ask questions later laws, have the common feature of strengthening legal protections for those use deadly force in self-defense† (Holliday, 2012, p. 07, para. 1). The â€Å"shoot first, ask questions later† approach of George Zimmerman was criticized because of the recording of the phone call where the 9-11 operator told Zimmerman not to follow the individual. One of the major points of Anderson Cooper was that even though George Zimmerman had the right to protect himself, he was instructed to leave the situation alone because a police unit was on the way to investigate the so-called suspicious individual. Had Mr. Zimmerman followed the instructions he would have been in a situation in which he believed he had to defend himself. CNN’s program, â€Å"Anderson Cooper 360 degrees† focused on the sensitive elements and evidence associated with the George Zimmerman case. The program touched on the areas of objectivity, persuasion, sensationalism, and self-defense. The commercials had an indirect association with the information provided in the program. The frequent advertising of cellular devices was a subliminal tactic to establish brand loyalty, and make users question, or appreciate their current cellular phone carriers. However, outside the phone conversations held by Treyvon Martin with a friend, and George Zimmerman with the 9-11 operator the commercials during the program were random focusing on the average audience member’s interest. The news environment portrayed a surprising balance of opinions whereas the guests focused on the facts, laws, and any situational analysis conducted on the evidence available for the George Zimmerman case. The influence of advertising and news on society has a general approach with subliminal sodalities.